Startups often overlook the importance of marketing and branding their company. Product, team, finances and other logistics are of course important but branding and marketing are also incredibly significant for customer outreach and overall success. Your business could have ground-breaking, industry-transforming products and services but without marketing, they never have a chance to reach the target audience.

Here are 5 essential marketing tips for startups:

1. Make Friends and Influence People

Leveraging the followers of others in your business is a quick and effective way to get an audience that would be interested in your product. For example, if you’re an organic food store, pair up with fitness centers and trainers. You can also co-sponsor an event within your niche. Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.

2. Creative Content

To engage your audience, you have to invest in a strong content marketing strategy that will have an impact on your target audience. It also communicates your brand’s value and delivers something useful to potential customers.

The 80/20 rule: 80% of your content should not be about your product and 20% of it could be focused on your online sales, giveaways, etc.

3. Social Media Presence

Your online presence and identity begin with your website and social media platforms. Social Media is one of the popular ways to promote your content and reach influencers. The two most common mistakes are trying to master every network and trying to master certain networks just because the competition is doing it. Choose the right social media networks, understand your audience, and post the right content at the right time.

4. Use Video

Videos get higher engagement than photos, text or any other form of content. Over 75% of all the online content is video and it is increasing year on year. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

Don’t worry too much about the logistics. Great content and a decent smartphone is all you need to start filming!

5. Always Be Marketing

Lastly, the right time to market your business is ‘ALL THE TIME‘! Until you shut your shop forever, you need to be selling the message to anyone who might be a good customer or knows a good one.

Marketing is like the heart of your business. For your business to survive, it needs marketing, and the stronger it is the healthier your business will be. What’s the best strategy you implemented for your startup? Let us know!